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小紅書內(nèi)容:什么樣的內(nèi)容不適合薯?xiàng)l推廣

來(lái)源:https://www.xinnuoshang.cn   發(fā)布時(shí)間:2024-02-24      

1、內(nèi)容發(fā)布了超過(guò)1個(gè)月的筆記

1. Notes with content published for over a month

距離當(dāng)前時(shí)間比較長(zhǎng)的筆記,自然流量可能已經(jīng)非常少,薯?xiàng)l難以帶動(dòng)自然流量的效果。且用戶在信息流中習(xí)慣于看到非常新的筆記,突然出現(xiàn)一條很久之前的,用戶體感比較差。

Notes that have been around for a long time may already have very little natural traffic, making it difficult for French fries to drive the effect of natural traffic. And users are accustomed to seeing the latest notes in the information flow, and suddenly a long ago note appears, which makes the user feel relatively poor.

2、只做“標(biāo)題黨”,前后不一致

2. Only do "title party", inconsistent before and after

用戶被標(biāo)題吸引后想更多了解內(nèi)容,結(jié)果發(fā)現(xiàn)內(nèi)容跟標(biāo)題完全不一樣,只會(huì)讓用戶走掉。比如說(shuō)筆記標(biāo)題是人均100元,點(diǎn)進(jìn)來(lái)之后發(fā)現(xiàn)其實(shí)不止這個(gè)價(jià)格,會(huì)容易讓用戶失望。

q5

When users are attracted by the title and want to learn more about the content, they find that the content is completely different from the title, which will only make them leave. For example, if the note title is 100 yuan per person and you click on it, you will find that it's not just this price, which can easily disappoint users.

3、只堆砌關(guān)鍵詞

3. Only stack keywords

如果筆記內(nèi)容堆砌過(guò)多的關(guān)鍵詞,用戶的觀感體驗(yàn)非常差,會(huì)有反效果,比如帶了幾十個(gè)民宿tag。

If there are too many keywords piled up in the notes, the user's visual experience will be very poor, which will have a negative effect, such as bringing dozens of homestay tags.

4、刷量作弊

4. Cheating by brushing volume

明顯刷數(shù)據(jù)包含【互贊群】這類的行為,會(huì)被抓出來(lái)記為數(shù)據(jù)作弊。數(shù)據(jù)作弊對(duì)賬號(hào)有累積懲罰,且懲罰不可逆。

Any behavior that involves brushing data, including liking groups, will be caught as data cheating. Data cheating imposes cumulative penalties on accounts, and the penalties are irreversible.

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